Influencers need to tell people if a brand pays them or gives them free stuff. This video tells them how. To learn more go to https://ftc.gov/influencers
Let’s say you’re an influencer and a brand pays you, or gives you free stuff or discounts. Of course, you have to tell people about that relationship—but how? In short: make sure people will see and understand your disclosure. Find out more at ftc.gov/influencer.
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