Do you recommend or endorse things on social media? If so, this video has tips to help influencers like you comply with the law. To learn more go to https://ftc.gov/influencers
Hi, I'm Amber, an attorney at the Federal Trade Commission. Do you recommend or endorse things on social media? If you do, here are some tips to help influencers like you comply with the law. Whenever you endorse a product, you have to tell people if you have a relationship with the brand. So if a brand pays you or gives you free stuff or discounts, tell people about that relationship when you promote anything from that brand. Make sure people will see and understand that disclosure. Tell people about your brand relationship along with your endorsement. Not in your profile, not in a bunch of hashtags. Put it early in the message or superimposed prominently on the picture. In a live stream, it should be repeated often enough that people will catch it. Make it plain and simple. You can say your post is an ad, advertisement, or sponsored - with or without a hashtag. You can say thank you to the brand for the free product, if a free product is all you got. Or you could label yourself a partner or ambassador of the specific brand. Again, make sure to put your disclosure where people can’t miss it. Want to know more about how you can be an influencer and stay on the right side of the law? Check out ftc.gov/influencer.
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