Sidewalk Stroll

Level 1: Area 2

Home Sweet Home

When finding ads, there's no place like home.

Advertising is everywhere. Get aducated. Learn to recognize it. Here are ten ads that could appear around your home.


Challenge 1: Zaano's Quest Magazine Ad

The articles in magazines give you information. The ads can give you info, too – as they try to get you to buy things.

Image of a magazine ad featuring screen shots of a video game and the Celestia logo; text reads: 'Jungle Mysteries: Zaano's Quest TM.'
Image of a magazine ad featuring screen shots of a video game and the Celestia logo; text reads: 'Jungle Mysteries: Zaano's Quest TM.'

Who is responsible for this ad?

  • A video game company or
  • A travel companyor
  • A toy sword company
Correct!
Incorrect - see above for the right answer.
The correct answer is 'A video game company'
Juice and Bowl

Choco Crunch n' Good Cereal Package

Packages are a kind of advertising. They try to make the product look cool, and show off its best parts.

Image of a cereal box featuring a big cartoon bear and the following text: 'Choco Crunch'n Good TM', 'whole grain guaranteed', and 'free rocket tattoos inside'.
Image of a cereal box featuring a big cartoon bear and the following text: 'Choco Crunch'n Good TM', 'whole grain guaranteed', and 'free rocket tattoos inside'.
What does this mean? Where can you look to find out more?
Free prizes make the cereal box referenced above seem more fun. Is it?

Challenge 2: Double Dunk Basketball Poster

Posters can be ads. When you put them up, you let your friends know about the products on them.

Image of a poster featuring basketball star Darrell Yell, a logo for Double Dunk basketballs and the words: 'I can be my best with Double DunkTM basketballs.'
Image of a poster featuring basketball star Darrell Yell, a logo for Double Dunk basketballs and the words: 'I can be my best with Double DunkTM basketballs.'


Who is responsible for the ad? (Why do you think so?)

  • Darrell Yell or
  • A group that wants you to exercise moreor
  • Double Dunk basketballs
Correct!
Incorrect - see above for the right answer.
The correct answer is 'Double Dunk Basketballs'

Tender Teddy Orphans Shopping Bag

This bag has a logo on it. A logo is a symbol that reminds you of a company and its personality – known as a brand. Think about the shopping bags you see people carrying around the mall.

call out
Image of a shopping bag with a logo for Tender Teddy Orphans and the words 'All you need is a little love to call your own.'

Challenge 3: Zed Clothing Catalog

A catalog looks like a magazine, but every page has ads for products. In fact, a catalog is all ads.

Image of pages from a Zed Clothing catalog with pictures of teens dressed in casual, trendy outfits, hanging out with their friends.
Image of pages from a Zed Clothing catalog with pictures of teens dressed in casual, trendy outfits, hanging out with their friends.

What is this ad trying to get you to think?

  • You look good in yellow or
  • If you buy these clothes, you'll be popularor
  • Your closet's too full already
Correct!
Incorrect - see above for the right answer.
The correct answer is 'If you buy these clothes, you'll be popular'