Challenge 2: Ring Tones Ad in an Email Newsletter

This ringtone ad is in a sports newsletter and shows a basketball star. The advertiser put it there to reach people interested in sports and music.

Image of an ad for ringtones displayed as part of a sports e-newsletter. Text reads: 'Get Darrell's Favorite Ringtones Now!' One available ringtone listed is 'Darrell Yell yelling.'
Image of an ad for ringtones displayed as part of a sports e-newsletter. Text reads: 'Get Darrell's Favorite Ringtones Now!' One available ringtone listed is 'Darrell Yell yelling.'

We’ve seen Darrell Yell in a print ad before. What kind of print ad was he in?

  • Magazine or
  • Posteror
  • Billboard
Correct!
Incorrect - see above for the right answer.
The correct answer is 'Poster'

Challenge 3: Delish Bits Advergame

When an ad is part of a game, it's called an advergame. It can be hard to tell where the ad stops and the game begins.

Image of a computer screen displaying a scene from a space-themed game that features Delish Bits snacks.
Area 3 Callout Two
Image of a computer screen displaying a scene from a space-themed game that features Delish Bits snacks.

What is this ad trying to get you to do?

  • Have fun playing a cool game or
  • Learn how to spell the word 'delish' or
  • Connect Delish Bits with having fun
Correct!
Incorrect - see above for the right answer.
The correct answer is 'Connect Delish Bits with having fun'

Challenge 4: Billboard within a Video Game

When products appear in your favorite movie, show, or game, it's no accident. It's called product placement. Advertisers pay to have their products show up in the story.

Image of a screen shot from a fast-paced racing game. It shows a track with a Summit Soda billboard along the side.
Image of a screen shot from a fast-paced racing game showing a track with a Summit Soda billboard along the side.

Advertisers try to put their ads in places where the target audience will see them.
Why did the advertiser put his ad in a game?

  • Drinking Summit Soda is like playing a game or
  • The advertiser wants kids to drink Summit Sodaor
  • Summit Soda is healthy
Correct!
Incorrect - see above for the right answer.
The correct answer is 'The advertiser wants kids to drink Summit Soda'

Destroyer Deodorant Online Ad

Online ads can be silly, fun, and interactive. But their job is serious: to sell products.

Video of an animated online ad showing boy and girl stick figures. Smell lines appear above the boy's head until he uses Destroyer Deodorant.

Get Adobe Flash player