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Consumer Alert took kids’ info without parents’ ok

Lisa Weintraub Schifferle

Do you know a child who dreams of being the next big star? Who spends time at home, recording song and dance routines (maybe over, and over, and over again)?


It's All About the Technique

Advertisers don't just shove things into ads. They study what people like and then try to design an approach that will appeal to their target audience.


Deconstruction Zone

Try it out

Here's an ad that's taken apart, and one to take apart, or deconstruct, on your own.