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Consumer Alert

Nicotine is not a child’s food

Colleen Tressler

Over the past several years, sales of electronic cigarettes have grown rapidly, especially among youth. They currently are the fastest growing part of the tobacco market.

Article

It's All About the Technique

Advertisers don't just shove things into ads. They study what people like and then try to design an approach that will appeal to their target audience.

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Deconstruction Zone

Try it out

Here's an ad that's taken apart, and one to take apart, or deconstruct, on your own.