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A blueprint to wealth? Not so fast. The FTC says a business opportunity scheme known as "Blueprint to Wealth" has been targeting people who want to make money working from home and using false promises of a proven system generating thousands a month in "passive income" from newly recruited members. Here's a blueprint for how to avoid business opportunity schemes.

According to the FTC, the operators of Blueprint to Wealth promised new members would earn big money — making over $20,000 a month — from an “everything-is-done-for-you” business opportunity with support from “success coaches.” They made it sound easy and risk free: pay up to $21,000 for a membership plus advertising costs, then sit back, let the coaches handle everything else, and watch the money roll in from commissions generated by new membership sales. But, says the FTC, the scheme generated millions only for the defendants. People who purchased memberships typically got nothing. When people complained, Blueprint to Wealth blamed them for not doing enough — and then tried to convince them to pay even more money to generate income.

To avoid a business coaching or recruitment-based business opportunity scam, take these steps before you pay:

  • Take your time and talk to someone you trust. Scammers will try to pressure you to get involved right away. Talk to someone you trust — a friend, a family member, a neighbor — before you sign up. Talking about it could help you realize it's a scam.
  • Research the company and offer online. Use words like “complaint”, “review”, or “scam” to see what people say about it before you pay.
  • Question promises of big money or profits. All investments have risks. Only scammers guarantee success or a return on an investment.
  • Read success stories and reviews with skepticism. They might be fakes or misleading. Look at different sources and well-known websites for trustworthy and impartial expert reviews.

Learn more about avoiding a business coaching scam. If you think you’ve spotted one, tell the FTC at

Did someone guarantee you money in a business or investment opportunity? It's a scam


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The purpose of this blog and its comments section is to inform readers about Federal Trade Commission activity, and share information to help them avoid, report, and recover from fraud, scams, and bad business practices. Your thoughts, ideas, and concerns are welcome, and we encourage comments. But keep in mind, this is a moderated blog. We review all comments before they are posted, and we won’t post comments that don’t comply with our commenting policy. We expect commenters to treat each other and the blog writers with respect.

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Kaium Sarkar
December 20, 2023

Thanks for your sharing and support for our community. I think this is a very important decision to make about scammers. Thanks again.

Al Hartman
December 20, 2023

Thank you!

Harise Poland
December 20, 2023

Along with the listed steps, a main rule of thumb would be to avoid anything where success depends on recruiting ever more participants. The first ones will make some money but it's basically a Ponzi scheme.

December 20, 2023

I appreciate all the information you provide for us. Thank you for always keeping us updated. Happy Holidays 🙌

Andrew Mays
December 20, 2023

Does this advice apply to online dietary supplement companies?

David Ball
December 21, 2023

In reply to by Andrew Mays

For sure. Herbalife comes to mind, where just concluded their 2017 class action lawsuit earlier this year, 2023, where the action class claimed huge losses. They only got some of their money back through the lawsuit from what I understand.

Wayne Jack
January 02, 2024

The company Primerica (MLM) is a perfect example of... how to make money working from home and using false promises and claims to support it. Many reps use Indeed to recruit under false pretense of selling life insurance and or financial services. Along with the promise of warm leads from the company. All false by the way.

David E Tiffe
December 27, 2023

I got scammed to the tune of $5,000, (which I could not afford) by Trump University. Never saw a dime back. They said they would teach me how Trump made his money in real estate. All a rip off.