The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.
The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.
Advertisers don't just shove things into ads. They study what people like and then try to design an approach that will appeal to their target audience.
Here's an ad that's taken apart, and one to take apart, or deconstruct, on your own.