Random text message? No real prize is waiting for you

We’ve said it before, and we’ll say it again: Don’t reply to — or click on — a link for a random text message you see on your phone saying that you’ve won a prize, gift card or an expensive electronic like an iPad. It’s most likely a scam.

According to a text spam settlement announced by the FTC, two groups of companies known as SubscriberBASE Holdings, Inc., and Threadpoint, LLC, hired spammers to send millions of unsolicited texts to lure people to websites where they would get “free” gift cards. When people clicked on the links, they were led to bogus websites to register for the prizes. Registration required them to sign up for several third-party offers where they had to reveal personal information. At the end, no one actually got the gift cards that were promised. The whole operation was designed to allow these companies to collect people’s personal information and make money by selling it to third-parties.

This scam is avoidable:

• Delete random texts, especially those that ask you to enter a special code, or to confirm or provide personal information by following a link to a website. These are almost always bogus sites that exist to access your information.

• Never give your personal or financial information out online. Be guarded with your personal information, and treat it as if it were cash. Refrain from entering your Social Security, bank account, or credit card numbers online or by phone to someone who gets in touch with you. And remember, no legitimate company will ever text or email you asking for your personal information.

• Report spam texts to your carrier. Copy the original message and forward it to 7726 (SPAM) free of charge, if you are an AT&T, T-Mobile, Verizon, or Sprint subscriber.