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Does your child love YouTube videos? Did you know that while little Susie was watching her favorite shows, YouTube was collecting data and using it to send her targeted ads? Under a settlement with the FTC, YouTube and its parent company, Google, must pay a record $170 million for violating the Children’s Online Privacy Protection Act (COPPA) Rule. 

COPPA is intended to give parents control over the online collection of their young children’s personal information. If you have a child under 13, websites and online services covered by COPPA must tell you about their data collection practices and get your permission before collecting information from your child.

The FTC’s complaint alleges that YouTube did not properly notify parents and get their consent before collecting and using their children’s personal information. Specifically, YouTube collected “persistent identifiers” – such as cookies that are used to track viewers over time and across websites – for advertising to children. For example, a toy company with a YouTube channel could set its account so that a child who visited its channel received ads for the company’s toys when the child visited another website. Such use of persistent identifiers to track children on child-directed websites without parental consent violates COPPA.

Besides paying $34 million to the State of New York and a record-setting $136 million COPPA penalty – which goes to the U.S. Treasury – YouTube must create a system for the channels on its platform to identify their child-directed content. Once the order has been implemented, viewers of that content will no longer be tracked for advertising purposes. The settlement also requires YouTube to provide COPPA training to employees responsible for managing YouTube channels. And YouTube must comply with the rest of COPPA’s requirements.

Keep in mind that the Commission’s complaint alleges that YouTube collected personal information from users of the main YouTube service. The case does not involve the YouTube Kids app, which does not track kids for advertising purposes.

For help talking with your kids about online safety, check out Net Cetera: Chatting with Kids About Being Online. To learn more about your COPPA rights, read the FTC’s Protecting Your Child’s Privacy Online. And, if you think a company may have violated your COPPA rights, report it at

Changes coming soon to kids’ content on YouTube: 1) Creators must tell YouTube if content targets kids, 2) No tracking for ads (without parent’s consent), 3) Kids can’t comment (without parent’s consent). Source: Federal Trade Commission  |  |  FTC and NY Attorney General v. Google and YouTube

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September 04, 2019
170 million.. Seems like this is a very light slap on the wrist to a company this large.
Don'somebodyt …
September 04, 2019

In reply to by MechanicalB

Fines will not work because they will not stop. Taking them out of business will stop them! What is wrong with our government to slap them on the wrist!
October 03, 2019

In reply to by Don'somebodyt …

I totally agree and these are the future are children that is and they are already being corrupted and not by choice in schools as well as many are using lab tops and getting information this way also no safety what so ever. There needs to be higher watch of data breaches even if using the best hackers at least give them a job verses a sentence and just see if they can do it otherwise more time just saying not to contradict safety of our kids I am talking about a few FBI or whomever "no names" to be over there shoulder the entire time and break down cyber b.s criminals and digital currency don't get me started time to go back to the old days to much on dark web that really come on don't make U.S look more foolish. Time to just kick it in
Loving Grandmother
September 04, 2019
Thank you FTC for holding this companies accountable. They must be treated as AI children , so to speak, and you are guiding them through the moral and proper channels of integrity. Unfortunately, fines are the only thing that gets their attention. Thank you Lisa for this information. May I forward this information to our adult children do that they may become aware of the caveats that loom when handing our grandchildren an electronic device.
FTC Staff
September 04, 2019

In reply to by Loving Grandmother

You can always share information from the FTC. It's free and in the public domain.

September 04, 2019
Excellent. Good work.
September 04, 2019
Unfortunately, obtaining the permission to collect such information will be easy. Most people just click to Accept whatever it says, without reading it.
September 05, 2019
All that money and punishment in fines but none of it goes to the families of the information that was taken from our children. The money goes back to the government? SMH
Team Grizzly
January 15, 2020

In reply to by USMCMOM

Even when reporting predatorial approaches , data breaches ,compromise of personal info of minors , their families etc. Sadly most of time indeed! Perhaps one day they will think of the price tag of " piece ofmind and security ". Not to mention safety and how that even is. May this post serve as a voice for the many families and especially the innocent children. Often discovering through classroom even. Innocently creating an email before ages of even 13 these days. Taught to use technology with wide trusting eyes... Watching the tube in classor at home... Despite the settings breaches are so vast. Even the ones who did not click. It always has amazed me we invest in teaching to " stay safe online "... Yet just read words about fines! For the monster helpers! We shake our heads too. They never stop to imagine what else they contribute to. #Keeping Going BAM SemperFi We agree
sir john2019
September 05, 2019
Hello This is appalling and if you want to shut them down then you must take action and have these businesses put out of business for good and am shocked that you tube is doing this to our kids what is wrong with our government now.
September 05, 2019
Google/YouTube will just find another way to get what they want.
September 05, 2019
Who is going to monitor this?
September 05, 2019
EVERY website wants to add cookies to our views. This is of course to track everything. Then, those companies sell what they learned. I see ads for items of my interest on every other website I visit. Some websites don't ask. But they ARE tracking.
Wyatt Earp
September 05, 2019
Are you for real ?? That won't spot it … Make them shut down for 3 months that's how you get things done with those $$ Billion dollar company's choke they down. That will get their attention.
no email
September 05, 2019
where is my money for them monitoring my kids? where does all this FTC money go?
FTC Staff
September 06, 2019

In reply to by no email

YouTube will pay $34 million to the State of New York and a record-setting $136 million COPPA penalty to the U.S. Treasury.

September 06, 2019
this fine is completely insufficient to act as a deterrent. Multiply it by 100, and then, maybe, they will pay attention
November 14, 2019
Children shouldn't be tracked, but the fix for this by asking content creators to self identify their content as made for kids or not is too vague. Are game streaming videos made by a 17 year old made for kids? What about a 40 year old adult who reviews Lego sets? Kids like Legos. I think a better solution would be to make parents aware that YouTube accounts are for 13+ and if they violate the policy by letting their kids watch YouTube videos through their account, then somewhere in the privacy policy/user agreement they agree to needs to have clear language that they by little children use this account they are violating YouTube's polciy, their kids will be tracked through the account and if YouTube finds out this is happening, the account will be banned. YouTube Kids exists for a reason. If parents are letting children on the full YouTube sight without supervision, they are the problem, not YouTube.
November 20, 2019
YouTube put out a statement to video producers about this, and said they must choose that their content appeals/is geared to children and therefore, loose 60-90% of they revenue, or it does appeal to/is not geared towards children and risk a $42,000 fine per video, if someone decides it is/does. Many, here, produce fishing videos and now don't know what to do.
November 21, 2019
Protecting our children is always our number one priority. But what happened to the parents taking control of what children watch. For those that use the excuse that they can not monitor their children all the time, then simply block or remove the internet. Be careful America, Censorship will do more harm to our children, knocking family friendly content off of sites like YouTube will force the young ones to look elsewhere for their information and who knows what they will find.
November 28, 2019

In reply to by Beth

Please stop with "blame the parents" and "censorship" nonsense. Neither is happening here; it's about tracking web-browsing habits via cookies and then serving ads based on that data. Every school that I've seen provides students computer access to the Internet including YouTube. Some teachers even tell their students to go to YouTube. As a parent how do I control this when they are at school? I had many issues with the school allowing students to watch YouTube when they should have been paying attention. What about the library? What about municipal or the neighbors WiFi? It is much more challenging that you propose to keep a 10-12 year old off the Internet. YouTube didn't have to illegally harvest data from kids to turn a profit. Also YouTube is hardly a good place for young kids to visit; ElsaGate and the other pedophile problems? If YouTube actually shut down it wouldn't be much of a loss; there are alternatives.
November 21, 2019
You went to extreme. Now now one will want to make content for kids on youtube. What you doing is punishing creators for what youtube did .
Donovon Darkhall
November 28, 2019
I find that this will leave a lot of people jobless because they made money from creating videos that are supposed to be for teens and adults, this may harm those content creators, seeing as how the majority make videos about gaming and animation that is directed at teens and adults but may be seen as being directed at kids and preteens.
Don't Louis Do…
October 13, 2021
Make it easier for one to turn off not for kids, I mistakenly click for kids and my videos are not for kids please