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Campaign Materials

Social Media

Use these messages or create your own, and share them on social media sites

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We Don't Serve Teens

This website has tools and information to help parents and others reduce teen drinking and related harm.

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State Alcohol Law Enforcement

State and local authorities license alcohol wholesalers and retailers and make decisions about where alcohol sales may be permitted, hours of operation, among other issues related to alcohol sales.

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Alcohol Advertising

Media literacy techniques can help teens view alcohol marketing with a critical eye.

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Alcohol Laws by State

All states prohibit providing alcohol to persons under 21, although states may have limited exceptions relating to lawful employment, religious

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21 is the Legal Drinking Age

The Congress passed the National Minimum Drinking Age Act in 1984, establishing 21 as the minimum legal purchase age.

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It's All About the Technique

Advertisers don't just shove things into ads. They study what people like and then try to design an approach that will appeal to their target audience.

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Deconstruction Zone

Try it out

Here's an ad that's taken apart, and one to take apart, or deconstruct, on your own.